I am Cheryl Friedman.
Developing user centric websites is my passion.
I also have a passion for taking pictures of flowers, which explains the picture.
I have a diverse work background that began in insurance operations; I was an operational user
multiple systems who moved into a technical role as a Systems Analyst. I always carried the mindset of "what does the user
need?" with me in
that role, and every role I've had since then.
Yes. I was focused on usability before UX/UI was cool.
I am experienced in defining user and technical requirements, developing wireframes and prototypes, single source methodology, communication strategy,
and site promotion.
I have designed and launched Intranet sites from start to finish, as well as re-designed sites to improve their usability and functionality.
I am also skilled in technical writing, taxonomy, software testing,and systems analysis.
What I bring to the table
I take the time to understand the big picture and plan accordingly. Planning is key. I believe that less is more and clean design wins every time.
I ask the right questions and get to the heart of the matter. I stay current with design trends and usability methods, but I'm not a slave to them.
I believe in consistency, templates, and standards, but also believe each project can, and should, have a uniqueness about it that brings it to life.