The Mad Men Approach to Site Promotion

Are you looking to promote a page, a news article or blog entry? Are your site pages not getting the hits you would like them to?  These are common questions that I face in my job on a daily basis. I manage an Intranet site that gets an enormous amount of hits on the home page, but let’s just say not an enormous amount of hits on many of the news articles and pages that my team maintains. Why is that? A lot of reasons. The home page is the default page when colleagues open a new browser, so it’s a given that page will have a lot of hits.  However, many people are opening a browser because they have a specific page or task they’re looking to accomplish, so they often overlook the articles or news items that are promoted on the home page, and click off immediately.  People are also creatures of habit and often look at the pages and resources they are most familiar with, and they don’t always look at the new items we are continually producing.

So, how can we get them to notice the items and pages we know are important and want to promote?  The answer is in the last word – promote! Similar to real estate where the key is location, location, location, the same can be said for article, page, and blog promotion – promote in the locations you know colleagues are already viewing. In the advertising world if you were developing a new tv ad for a men’s product such as a pickup truck you would target the places where you would get the most exposure – a football game, a baseball game, etc… You also wouldn’t advertise just once and expect an immediate result.  You would make a plan and advertise over a particular time period, knowing that repeated exposure will bring long term results.

Communications and Marketing professionals can take the same approach to site promotion whether it is an internal or external website.  Cross promotional ads on related pages with high viewership will ultimately bring in more people. In my case, it would be great if we could put up one banner on our Intranet homepage and get 10,000 clicks right on the first day, but that doesn’t correspond to people’s work habits. The best way to hits is to advertise and promote in a variety of places for a sustained period of time.  People may miss it for the first or second time, but are less likely to miss it the 22nd or 23rd time.  And yes, I know 22 or 23 places is a bit overkill, but placing it in 5 or 6 strategic places that people visit 3 or 4 times daily will easily get you 15-20 plus exposure points in one day alone.


  1. I couldn’t resist commenting. Perfectly written!

  2. It’s perfect time to make some plans for the longer term and it’s time to be happy.
    I’ve read this put up and if I could I desire to
    recommend you few fascinating issues or suggestions. Maybe you could write next articles referring
    to this article. I want to learn more things approximately it!

  3. Excellent way off telling, and fastidious post to take data on the topic of
    my presentation subject matter, which i am going
    to convey in academy.

  4. I like this web blog very much. A lot of terrific

  5. I ցot tҺiѕ website from mmy budddy who told me on the topic ⲟf this web site and att the moment
    this time I ɑm browsing tɦis web site and reading vefy informative articles Һere.

  6. I dօ not eνеn know hοw Ι nded up ɦere, but I thougɦt this post wаs greɑt.
    Ӏ do not know whoo yⲟu аre but сertainly you
    are ging to a famous blogger iff yοu are nott aⅼready 😉 Cheers!

  7. Hey Тherᥱ. I discovered your blog usіng msn. TҺat
    is a very well written article. ӏ’ll bbe suгe to bookmark іt and return tօ rеad
    more of your useful info. Thank you for thе post.I wil definitely comeback.

  8. Good day! Thіs is kind оf off topic ƅut I neeԁ some guidance fгom ann established blog.

    Ӏѕ it difficult tο set up your own blog? Ι’m not very techincal but I ϲan fighre things
    out pretty fast. I’m thinking about setting uⲣ my oᴡn but
    I’m not sᥙre wҺere to start. Ꭰo уou have any pօints or suggestions?
    Many thаnks

  9. I’m really loving thе theme/design of yߋur weblog. Do үou eѵer run intօ ɑny
    web browser compatibility ⲣroblems? А handful ⲟf
    my blog visitors Һave complained ɑbout
    my sikte noot ᴡorking correctly іn Explorer ƅut looks greаt
    іn Firefox. Do you have any tips to һelp fiⲭ this issue?

  10. Greᥱtings! Quick quesrion tһat’s entіrely ߋff topic.
    Do yoս know howw to make yor site mobile
    friendly? Мy blog lookѕ weird whеn viewing frim my iphone
    4. I’m trying to find a theme οr plugin thgat might be able to fix this ⲣroblem.

    If you һave any recommendations, pleasᥱ share. Cheers!

  11. WOW jᥙst ѡhat I waѕ lookjng for. Camе here Ьy searching
    for ασφαλειεσ online

  12. hello there and thank you for your information – I’ve definitely picked up something new from right here.

    I did however expertise some technical issues using this site, as I experienced to reload the site lots of times
    previous to I could get it to load correctly. I had been wondering if
    your web host is OK? Not that I am complaining, but slow loading instances times
    will very frequently affect your placement in google and could damage your high-quality score if advertising and marketing with Adwords.
    Anyway I am adding this RSS to my e-mail and could look out
    for much more of your respective exciting content. Make sure you update
    this again very soon.

  13. Definitely great articles are available on this site, thanks
    for your contribution.

  14. After study a few of the blogs on your website now, and I definitely like your way of writing a blog.
    I bookmarked it to my bookmark website list and will be checking back soon. Pls take a look at my web site as well and tell me
    what you think.

  15. I truly enjoyed this. It was incredibly educational and also useful.
    I will return to look at on new posts.

  16. Thanks for the write up. I definitely agree with what you’re saying.
    I have been talking about this subject a lot these days with my brother
    so hopefully this will get him to see my point of view. Fingers crossed!

  17. This is my very first time to visit here. I discovered a variety of engaging stuff within your blog, particularly its discussion. From the
    tons of comments on the posts, I suppose I am not the only one having most of the enjoyment!
    Keep up the excellent job.

  18. Hey this is kind of of off topic but I was wondering if blogs use
    WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding expertise so I wanted to get advice
    from someone with experience. Any help would be enormously appreciated!

  19. Loving the information on this website, you have done
    great job on the posts.

Leave a Reply

Your email address will not be published.


© 2024 Cheryl’s blog

Theme by Anders NorenUp ↑